A family foundation backing the kids who chose something different — the runners, the swimmers, the wrestlers, the badminton players, the footballers — and building the pathways their sport doesn't yet have.
Kabaddi
Football
Badminton
Hockey
Swimming
Of India's sporting infrastructure investment that flows to a single sport.
The age at which most non-cricket Indian athletes drop out — not from lack of talent, but lack of support.
A nation of 1.4 billion fields a small fraction of the Olympic team it could. The bottleneck is access, not ability.
We don't pick the sport. We pick the kid — and then we build everything around theirs.
Access to certified coaches, sport-specific training, and the kind of long-term development that turns raw talent into competitive ability. We pair kids with coaches in their region — and bring in specialists when the sport demands it.
The right racket, the right shoes, the right kit. Proper equipment isn't a luxury at competitive levels — it's the difference between progression and a ceiling. We fund what the family can't.
School fees, tutoring around training schedules, and academic continuity through travel and competition. No kid we back ever has to choose between their sport and their education.
Identification with state academies, exposure to national selectors, international competition where it matters. We don't promise outcomes — we promise that the doors that should be open will be.
We deliberately go broad because India is broad. A swimmer in Pune, an archer in Jharkhand, a kabaddi player in Haryana, a footballer in Manipur — each one is a national-level athlete waiting for a pathway. We build those.
Through coaches, schools, family referrals. A kid with promise gets noticed.
Full support package — coaching, kit, education, family logistics. No gaps.
Into school academies, sport-specific clubs, district and state competition.
National camps, age-group selectors, age-grade international exposure.
A career, an Olympic shot, a coaching path. The point is they had the chance.
Seths Sports Foundation is a private family initiative — not a corporate vehicle, not a tax shelter, not a brand exercise. It exists because supporting a child's sporting ambition is one of the most expensive, complicated, faith-based investments a family can make. And most Indian families can't make it alone.
We know this because we've lived it — coaching fees, travel, the equipment upgrades that arrive every season, the trade-offs against schooling. We had the means to navigate it. Most don't. The foundation is our attempt to remove that asymmetry for kids whose talent deserves the same shot.
Parent, teacher, coach, neighbour — if you know a child whose talent is real and whose pathway is missing, tell us. The foundation exists for them.
Nominate a childBrands, academies, sport bodies, equipment manufacturers, schools. The pathway requires a network. We're building that network deliberately.
Explore a partnershipBacking an athlete costs less than people think. One kid, one full year of coaching and equipment, is within reach for many. Talk to us about what that looks like.
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